How to spot future Grammy Winners by studying the secondary ticket market
If you want to know next year’s Grammy winners before they’re announced, perhaps you should give your ticket guy a shout.
It may sound a bit presumptuous, but check this out: every major winner was a big ($) ticket this year on the resale market.
Any show can sell out. But that doesn’t necessarily mean that it’s a big ticket on the secondary market. A common misconception about our industry is that profits are made on every sold out show (and every ticket, at that.) Not true. But every now and then something clicks and this year those big demand/big dollar tickets all won Grammy’s.
Lady Gaga – one of the biggest tickets of the year despite the frustrating venue change to Rosemont. (won Best Dance Recording & Best Electronic/Dance Album)
Bruce Springsteen – ticket prices soared out of control twice in one year to sold-out United Center shows. (won Best Solo Rock Vocal Performance)
Beyonce couldn’t pack enough fans in the United Center and premium floor seats went for around $500/ea. (won Song of The Year, Best Female Pop Vocal Performance, Best Female R&B Vocal Performance, Best Traditional R&B Vocal Performance, Best R&B Song, & Best Contemporary R&B Album)
AC/DC – the young-at-heart arena rockers sold out the UC with no problems and for big money. (won Best Hard Rock Performance)
Kings of Leon played a House of Blues show and general admission tickets were going for an unheard of $375/ea. and then came back to play to throngs of dedicated (i.e. drenched) Friday night Lollapalooza-goers. (won Record Of The Year, Best Rock Performance By A Duo Or Group With Vocals, & Best Rock Song)
Sweetheart Taylor Swift was a monstrous ticket two nights at the Allstate Arena, especially following the controversy with our hometown boy Kanye West at the VMA’s. (won Album of the Year, Best Female Country Vocal Performance, Best Country Song, & Best Country Album)
Jay-Z played the packed Charter One Pavilion last summer, the House of Blues last September, and is coming back again to fill the United Center March 18th. All three shows were big-dollar tickets. (won Best Rap Solo Performance, Best Rap/Sung Collaboration w/ Rihanna, & Best Rap Song with Rihanna and Kanye West)
Best New Artist Zac Brown Band was in huge demand when they came to the Rosemont Theatre last October. When the show was announced, only one or two people in our office knew about them. That quickly changed when we couldn’t keep them in stock and nearly 200 tickets came and went.
Black Eyed Peas – Even though the show’s not until March 13th at the United Center, ticket sales have been fast and furious and show no signs of slowing down. (won Best Pop Performance By A Duo Or Group With Vocals, Best Pop Vocal Album, & Best Short Form Music Video)
The list goes on and on…2009 Grammy winners Green Day, Vicente Fernandez, Jason Mraz, and Maxwell all played Chicago and each one was very much in demand and their ticket prices reflected that demand.
You better believe that this blog will be host to a post of Grammy predictions next year to test this theory. And like the beginning to the oh-so-popular (gag me now) Black Eyed Peas song says, “I got a feeling” that I might be onto something here.